Wish Lists: The Gift that Keeps Giving in B2B Ecommerce

When you hear the term wish lists, you probably first think of Amazon. Amazon allows its customers to easily add and share products with friends and family. While common in B2C, wish lists are a rarity in B2B ecommerce. However, they are a best practice that deliver the level of engagement your customers expect.

At first glance, companies don’t see the opportunity to bring customers closer to their businesses. However, when businesses utilize the functionality to its fullest, the advantages are clear to see.

Drive Engagement

You have an inventory of 1,000 different widgets. ABC Company only purchases a select number of 20 of those widgets at any given time. Wish lists allow your business to create niche shopping lists. Rather than shopping your entire site, ABC Company could shop directly from their personalized list of 20 widgets. This personalized sales approach provides a better experience for your customers while also driving greater engagement with your business.

Simplify the Ordering Process

Wish list functionality allows customers to create custom shopping lists they can return to again and again for fulfillment ordering. By warehouse, store number, client – the organization possibilities are endless. Once created, wish lists minimize clicks and allow customers to quickly order (or reorder) the items they need, maximizing user experience.

wish lists
Example of wish list functionality in a B2B ecommerce user interface

Increase Conversions

Wish list functionality removes many of the barriers to purchasing. That means less frustration for your customers and more conversions for your business. Conversely, this provides greater ROI on the ecommerce technology you already have in place.

This could be one entry on an entire laundry list of customization asks for your B2B ecommerce UI. Such an undertaking typically requires extensive time and budget to complete. However, with an application like CUE Lists, a business can have wish list functionality added to an existing user interface in a matter of days and at a low monthly cost per user.

Wish lists in B2B ecommerce go beyond gift giving. Contract ordering, order fulfillment and project management are just a few of the ways this functionality can give businesses like yours a competitive advantage. And when applications like CUE Lists take the time to market out of the equation, what’s stopping your business from giving your customers the best customer experience possible?

Experience CUE Lists for 30 days. Request a FREE demo.

Left Handed Usability: Better User Experience for All

Left handed people make up 10% of the population; that’s an exceptional number of potential users when you consider there are nearly 330 million people just in the United States alone. Good design built around best practices focuses on making applications highly usable regardless of your dominant hand. But when it comes to usability, left handed and right handed users often face the same struggles – which is why it’s best to design with both in mind.

These design best practices bring delight to left handed and right-handed users alike.

Voice Control

Making functionality accessible via voice-control systems is one of the newer ways to provide better usability (and accessibility) for all. Allowing users to tap, swipe and scroll with their voice adds a level of autonomy still rarely found in today’s enterprise applications.

Simplified Interactions

When it comes to touchscreens, avoid popovers or side-view info panels to ensure users can see the content regardless of hand dominance. Offer users a magnified view when selecting or highlighting text to simplify this interaction for all.

Custom Settings

Take the guess work out of a users’ preferences by offering a setting to toggle interfaces using input screens. Just because a person is left handed doesn’t mean they are a left handed user, and vice versa. This optimizes usability while minimizing developer headaches.

When In Doubt, Test It Out

A tried and true best practice is to test, test and then test again. Designing using a UI toolkit like CUE Canvas can give your business the opportunity to work directly with your users – left handed and right handed – to see what interactions, workflows and screens work best (while throwing out the ones that don’t).

Left handed users have had to live in a right hand dominant world all their lives. Now is their time to thrive (at least when it comes to enterprise usability).

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