Wish Lists: The Gift that Keeps Giving in B2B Ecommerce

When you hear the term wish lists, you probably first think of Amazon. Amazon allows its customers to easily add and share products with friends and family. While common in B2C, wish lists are a rarity in B2B ecommerce. However, they are a best practice that deliver the level of engagement your customers expect.

At first glance, companies don’t see the opportunity to bring customers closer to their businesses. However, when businesses utilize the functionality to its fullest, the advantages are clear to see.

Drive Engagement

You have an inventory of 1,000 different widgets. ABC Company only purchases a select number of 20 of those widgets at any given time. Wish lists allow your business to create niche shopping lists. Rather than shopping your entire site, ABC Company could shop directly from their personalized list of 20 widgets. This personalized sales approach provides a better experience for your customers while also driving greater engagement with your business.

Simplify the Ordering Process

Wish list functionality allows customers to create custom shopping lists they can return to again and again for fulfillment ordering. By warehouse, store number, client – the organization possibilities are endless. Once created, wish lists minimize clicks and allow customers to quickly order (or reorder) the items they need, maximizing user experience.

wish lists
Example of wish list functionality in a B2B ecommerce user interface

Increase Conversions

Wish list functionality removes many of the barriers to purchasing. That means less frustration for your customers and more conversions for your business. Conversely, this provides greater ROI on the ecommerce technology you already have in place.

This could be one entry on an entire laundry list of customization asks for your B2B ecommerce UI. Such an undertaking typically requires extensive time and budget to complete. However, with an application like CUE Lists, a business can have wish list functionality added to an existing user interface in a matter of days and at a low monthly cost per user.

Wish lists in B2B ecommerce go beyond gift giving. Contract ordering, order fulfillment and project management are just a few of the ways this functionality can give businesses like yours a competitive advantage. And when applications like CUE Lists take the time to market out of the equation, what’s stopping your business from giving your customers the best customer experience possible?

Experience CUE Lists for 30 days. Request a FREE demo.

CUE My Projects Now Live on SAP® App Center

By integrating with SAP Commerce Cloud, the CUE My Projects solution from Excellis Interactive delivers increased productivity and enhanced user experience.

[Chesterbook, PA] — [February 21, 2019] — Excellis Interactive today announced that its CUE (Complete UI Extensions) My Projects solution  is now available on the SAP® App Center, the digital marketplace for SAP partner offerings. SAP certified CUE My Projects integrates with SAP Commerce Cloud solution and allows users to create a virtual repository of more than 100 order templates or wish lists and it groups products frequently purchased together.

“CUE My Projects is a great example of how we provide users simple wish-list functionality and order templates often found in business-to-consumer experiences like on Amazon,” says Wayne Semisch, Excellis Interactive CEO. “This allows for simplified ordering and reordering processes for a number of our clients. We’re excited to offer this highly sought-after functionality to the entire SAP community through the SAP App Center.” 

“CUE My Projects fits inside existing SAP Commerce  infrastructure, rapidly deploying functionality through a smooth experience,” says Pete Lagana, Excellis Interactive CTO and SAP mentor. “We engineered CUE with an eye toward performance, which allows our customers to easily extend SAP Commerce on-premises by utilizing SAP Commerce Cloud.”

CUE My Projects provides consumer-level personalization and customization in the enterprise. The intuitive functionality, including adding multiple line items and their corresponding quantities to a cart with a single click and fully-branded user interface, eliminates the need for training.

The SAP App Center provides customers with real-time access to more than 1,700 innovative partner solutions that complement and extend their SAP solutions, enabling digital transformation of their business. SAP App Center customers can buy solutions directly from partners and centrally manage purchases, billing and vendor communications.

Excellis Interactive is a partner in the SAP® PartnerEdge® program. As such, it is empowered to build, market and sell software applications on top of SAP Cloud Platform, the market-leading platform-as-a-service offering from SAP. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simple framework under a single, global contract.

About Excellis Interactive

Excellis Interactive creates user-centric enterprise applications focused on business outcomes through limitless innovation and unified experiences. By aligning IT initiatives with strategic business goals through superior user experience utilizing existing SAP investments – including SAP Commerce solutions, SAP Fiori®, SAPUI5, and SAP Cloud Platform – Excellis provides #SimplyBetter mobile-forward solutions in the enterprise.

# # #

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see http://www.sap.com/trademark for additional trademark information and notices.

For more information, press only:

Stacey Panco, Director of Marketing
610.993.7680 x104